Keep up with the local competition
As you expand, adapting to the local customs, which can be carefully incorporated into your texts, will open up the possibility for you to reap the same benefits as brands who feel right at home on the market.
A simple principle with a high impact
Localisation examines several different elements, such as colour perception and the use of images and icons, all while taking into account local customs, traditions, and legislation. What's funny in one country can cause huge outrage in another. Localisation also notices small details that could cause a faux pas.